Bearded Frida

Bearded Frida will be popping up with us at our Galentine's Day event on February 10 from 5:00-10:00pm on Cherokee Street.  The brainchild Bearded Frida, Emily Eufinger, is on our blog today with the story and vision behind the innovative idea of Bearded Frida's homemade grooming products for both ladies and gentlemen.  Homemade products include: bearded oils, mustache wax, lotion soaps and more.

Once upon a time, I was able to walk into any store, grab any random skincare product off the shelf, and put it on with no negative repercussions whatsoever.  Then one day, out of the blue, that was no longer the case.  My old tried-and-trues suddenly caused bad breakouts, and allergic reactions.  After a lot of money spent trying one after another store-bought "sensitive skin" products, I decided that if I just made my own, I would know what's in it, and be able to gauge what worked for me and what didn't. 


So I started researching, and learning, and making.  Some of the things I made, I gave away as presents to friends.  People liked my things.  They told me that my things were good, and I should consider selling them. 



One day I was asked to volunteer at a charity event that just happened to be a facial hair competition.  This competition had a category for ladies to enter into, with fake beards and mustaches.  The only thing I love more than charity, is costuming.  Here was an opportunity to combine both.  The contrast of feminine costumes combined with masculine facial hair absolutely fascinated me.  So began my life as a Whiskerina. 


In 2016, I traveled to Austin for their competition--Come & Shave it 10.  I dressed up as Frida Kahlo with a beard.  And I won.  I also had my tin type taken by a great group of artists called Project Barbatype.  The image they captured is the one I use for all of my labels.  Without them, there would be no Bearded Frida. 


So now I had a market for my products.  I figured, if I'm going to be traveling around to different competitions anyways, I might as well make the most of it!  I filed for my LLC in September of 2016, and Bearded Frida was born.  She's kind of grown into her own person since then--she counts as an extra person on all road trips because her stuff takes up so much space.  She might be high maintenance, but she's very organized! 


My mission is for Bearded Frida to live up to what Frida Kahlo herself stood for.  Frida was a rebel:  she could've painted herself anyway she wanted to (see today's Instagram filters), but she didn't.  She painted herself exactly as she was, which wasn't exactly society's traditional definition of "beautiful."  She didn't change herself or her paintings to fit in anyone's mold. 



Julie Johnson