A Collective Creative Process
Author Christina Weaver from Route
I do not consider myself a creative person, and certainly not artistic in anyway. I DESPERATELY need the help of photographers, writers and designers to help create our brand. Each individual person has their own personal creative process. Some sit in a quiet room, some play loud music, others prefer to be outside. It’s usually a space, sometimes a time of day and may or may not include caffeine or certain foods. The creative process seems to require this lovely combination of physical, mental and emotional details to really flow.
Until recently I’ve learned about this only second hand. We started doing model photo shoots a few years ago, it is so much fun to find beautiful places in our city and reveal an entire clothing line to the photographer and models in beautiful spaces. Model shoots are the first time I have experienced diving into the creative process. What I love most about our shoots, is that it’s the creative process happening in community. A communal creativity. When it works, it is easily the most inspiring and energizing experience I have ever had.
We spent the morning laughing, exploring, talking, creating and making beautiful photography. Through the process we felt connected, uplifted and in general walked away saying over and over again “that was so much fun”.
How do you create? When and where and with whom?
Route is about not just purchasing consciously, but living consciously. Being aware and watching for those precious moments of connection with other humans, enjoying and valuing and sharing life with them. I LOVE that the route of connection today for us was a communal creativity. SO FUN.